Services Overview


Achieve CPA goals

More and more marketers are demanding strict CPA goals for their display advertising, requiring more advanced solutions to exceed these goals. As the CPC specialist Clickbrokers has invested in our technology platform, CB Optimiser, to develop a suite of tools, all designed to meet your clients's expectations.


Our CPA tracking has been designed so that you have the flexibility of buying on a CPC, the ability to target your campaigns and specify your CPA goal.
Using extensive offline and online data, combined with realtime campaign tracking, we will identify the most likely referrers, times and geo-locations for acquisitions. CB Optimiser will collate all this data and only serve out impressions whilst the CPA target is being achieved.


Reporting

Gain further insights into your campaign performance, where actions have happened and when.


Limit spend to channels that meet your goals.
Restrict delivery with capping or day part targeting.
Eliminate under-performing areas based on actual campaign performance.

Brand Security

Our technology platform can offer additional protection with real time web content filtration service

How does it work?

CB Optimiser makes decisions about whether a web site matches a set of user defined or system default criteria in real time and has the functionality to handle pages built using either Javascript or Iframes advertising placements We can help you avoid the 'bad sites', whatever you may deem those to be.

If your product or company is family oriented, you can configure the software to detect and avoid adult sites which may harm your branding efforts and reputation. Similarly, we can configure the software to detect mentions of competitors, products, or the use of negative language

Other Features Full domain locking - Ensure that your ad placement is controlled and limit the domains with which you want to be placed URL Content blocking. List any word or combination of words in a URL which you want to avoid. We will do the rest. Page Content blocking. List any word, combination of words, and/or frequency of words in a page which you want to avoid